SidelineSRB slavi svoj deveti rođendan. Nekih 120 digitalnih godina… U doba nikada većeg broja medija, koji nastaju i nestaju, SidelineSRB hrabro ostaje u digitalnom prostoru, raste i napreduje.
In 2024 we have reached Year Nine of SidelineSRB. About 120 years in Digital time. During the era of constant creation and dissipation of news outlets, SidelineSRB is bravely remaining in the media landscape.
Za sve ovo što je SLSRB danas ste zaslužni upravo vi i moja upornost da pošaljem još jedan mejl, stojim na jednoj nozi bez vazduha kako bih uhvatila što bolji kadar i završavam tekstove u četiri ujutru, kako biste imali najsvežije priče uz jutarnju kaf(ic)u.
U marketingu vas nauče da se kvalitet brenda ogleda u njegovim vrednostima i snazi svih koji ga podržavaju, a davno sam rekla, dame i gospodo, da ste vi moj kop.
Kroz razna ignorisanja, odbijenice, ali i intervjue u međunarodnim časopisima, autorske tekstove o najprestižnijim takmičenjima i konferencije za medije koje rado prilagodim maternjem jeziku osobe sa druge strane kamere i mikrofona… Znam da se moj rad cene oni kojima je i namenjen.
Postoji stara izreka da ukoliko se bavite onime što volite, nećete raditi ni dana u svom životu
Suvereno sam tu da vam kažem da je to čista neistina. Posvetiti se svom najvećem poslovnom snu, pritom potpuno samostalno, znači da ćete raditi barem deset puta više nego bilo gde drugde. Međutim, kao što uvek rado kažem: kada se sve poklopi, moj posao je najlepši na svetu.
Želim vam da nađete nešto čemu ćete se posvetiti zaboravljajući na bilo kakva ograničenja. Tada će svako: „Ne”, svaki bogovetni neprofesionalni: „Seen” postati samo mutna slika u retrovizoru, dok lagano krstarite ka svojim novim ciljevima.
Od nastanka SLSRB u mojoj nekadašnjoj dnevnoj sobi se promenilo mnogo toga.. Samim tim, ciljevi su drugačiji, veći… Ali mogući. Zato što su pred vama svi prethodni – ostvareni. Ovaj projekat, koji godinama testira moje veštine i strpljenje takođe postoji kao primer da i vi u svom domenu – možete.
Što se tiče SLSRB vozimo dalje… Dok ima benzina. Uz vas ga, kao ni do sada, neće faliti, a nezavisno novinarstvo možete podržati i putem Pej-pala. Ulazimo u dugo olimpijsko leto. 🙂
P.S. Osvrt na ženski pres koji je proteklih godina postao češći je prizor me uvek raduje.
P.P.S. Čime god se bavili, nađite sebi i vremena za odmor. Ovo je maraton, ne sprint.
P.P.P.S. Ovaj je poslednji… Kada je reč o istinskim profesionalcima koji su mi prvo bili uzori, a danas imam privilegiju da ih nazovem svojim kolegama – nekad se desi da prosto ne mogu da verujem.
Grli vas,
Jelena
Once a year I feel like being a motivational speaker
As you’ve probably guessed, this coincides with the birthday of SidelineSRB. You are the ones directly contributing to the longevity of SLSRB, aside from my own tenacity to send that additional email, stand on one leg for the best possible shot, and finish an article at 4am so you have fresh stories to read with your morning coffee.
When you start learning about marketing, they teach you that the power of a brand depends on its values and the kind of support the brand is being given. I have said time and time again that you guys are my stand.
Through ignoring, rejections as well as news exclusives, interviews that were a joy to do, articles from the most prestigious events, columns featured in international media and press conferences that I happily adapt to the native language of person on the other side of that desk… I know my work is appreciated.
There is a saying: “Choose a job you love, and you will never work a day in your life”. I am here to state that those words are utterly untrue. Dedicating yourself to your biggest professional passion, and doing it alone means you’ll be working 10x harder than you would at any other career. However, as I always say, when everything fits just right, my job is the fairest of them all.
I wish you find something you will care about with reckless abandon, forgetting of all limitations. Where every single “No”, will simply become a blurry image in your rearview mirror as you slowly cruise towards your new goals.
Many things have changed since the inception of SLSRB in my former living room. The goals are different, bigger… But possible. Because you’ve seen me accomplish all the previous ones. This project that emains a test of my skills and patience is also here to show you that whatever you want in life – you can.
When it comes to SLSRB, we keep on going. 🙂 A long Olympic Summer awaits us all and you can support independent journalism through PayPal.
P.S. Seeing a greater number of women in the press zone more often than before brings me joy every single time.
P.P.S. No matter what you do in life, find yourself some time to rest. This is a marathon, not a sprint.
P.P.P.S. I promise, this is the final one. In terms of the incredible journalists who were my professional examples that I am now privileged to know as my colleagues – I sometimes still can’t believe it.
With a virtual hug,
J.